Björn K. Wild new director of the barefoot HOTEL in Portocolom Mallorca expert moves to the top
Rostock/Mallorca, 22.05.2023 - Björn Wild is now managing the barefoot Hotel Mallorca in Portocolom, on the picturesque east coast of the Balearic island. Opened on July 1, 2022, the 60-room hotel has already won the hearts of German-speaking holidaymakers in particular. The concept was invented by actor and entrepreneur Til Schweiger and is operated by arcona Hotels & Resorts.

Alexander Winter, Managing Director of arcona Hotels & Resorts, is delighted with the new man at the helm: "In Björn Wild, we have found a strategically experienced expert who has been anchored in Mallorca for many years. We are firmly convinced that his professional expertise in sales and marketing and in the operational 5-star hotel industry will benefit the Barefoot Hotel in Portocolom."
Born in Frankfurt, Björn Wild has many years of experience as a general manager and is a proven expert for boutique hotels in Spain. The 44-year-old all-rounder gained experience in management positions at renowned hotels before taking over his first luxury boutique hotel in Riga at the age of 30. Since then, he has proven himself as General Manager of numerous hotels in Spain, worked as a hotel consultant and made a name for himself as COO of White Brand Hotels, which he co-founded. He is looking forward to his new role: "I want to make the barefoot hotel one of the best lifestyle hotels on the island."
Björn Wild replaces Oliver Kunz, who successfully opened the hotel, at the helm of the barefoot Hotel.
Idyll with Mallorcan flair
The barefoot Hotel Mallorca, newly built in 2022, is located directly on the bay of Portocolom with a view of the harbor and the sea through pine trees. The bay of Cala Marçal with its fine sandy beach is just a few minutes from the hotel, while diving enthusiasts can get their money's worth at the nearby Skualo Adventure Sports Center. Surrounded by Mallorcan beauty and just a few steps away from the picturesque harbor, the hotel is a gem and retreat that promises relaxation in a relaxed atmosphere and at the same time offers access to the lively vacation fun in the nearby coastal towns.
The interior of the barefoot hotel combines maximum comfort with relaxed luxury and Mallorcan flair. Natural materials and light color nuances bring summery lightness into the interior of the four-story building. The 60 generously proportioned rooms and suites are furnished in light natural tones and exude the serenity of a long summer's day. Eleven room categories - from comfortable double rooms and family rooms to luxurious suites with sea views, Jacuzzi and terrace - are available for guests to choose from. All rooms are individually air-conditioned. A special feature are the "private roof terraces with jacuzzi and sea view", which can be booked separately.
Pool, spa, restaurant and roof terraces
The barefoot hotel offers its guests a wide range of amenities without having to walk long distances. If you don't want to head to the beach, you can cool off in the outdoor pool, browse on the sun terrace and enjoy refreshments at the bar. The spa with sauna, hammam and relaxation pools invites you to relax even on cooler days and offers a pampering program with massages and other wellness offers. The barefood restaurant offers casual dining and Mallorcan cuisine combined with "Til's favorite dishes", with a focus on fresh products.
Address:
Barefoot Hotel Mallorca
Calle De La Pinta 34 ES 07670 Porto Colom
E-mail: mallorca@barefoothotels.de (reservations)
Telephone: 0034 871620225 (reservations possible immediately)
Pictures of director Björn Wild can be found here, for the hotel here and at www.arcona.de
About barefoot & arcona Hotels
A long-term contract for the global development of Barefoot Hotels was signed at the end of 2018 with Til Schweiger as licensor and the arcona Hotel & Resorts Group as operating company. With its eight vacation hotels, arcona Hotels & Resorts is an ideal partner for the Barefoot Hotels designed by Til Schweiger, offering upscale hospitality and a close connection to the respective location and its history. The managing directors of Barefoothotels Lizenz- und Managementgesellschaft mbH, based in Rostock, are the two arcona shareholders Alexander Winter and Prof. Stephan Gerhard.
About arcona Hotels & Resorts
Founded in 2008, arcona Hotels & Resorts, based in Rostock, specializes in the operation and development of first-class leisure and vacation hotels. The eight arcona hotels are currently located in properties, some of which are listed buildings, at well-known vacation destinations such as Rügen, Sylt and Kitzbühel. The portfolio includes the well-known Hotel Elephant Weimar, the traditional Romantik Hotel auf der Wartburg and the Schloss Teschow golf club. arcona is pushing ahead with new projects in the Alps and on the German coast. As a licensee of the Barefoot concept developed by Til Schweiger, arcona also plans to open Barefoot Hotels at established destinations in the coming years, including Bad Wiessee on Lake Tegernsee. The owners and partners of arcona are Alexander Winter and Treugast founder Prof. Stephan Gerhard. The company is based in the listed Zeeck'sche Villa in Rostock.